{
  "slides": [
    {
      "id": "S01",
      "title": "山间茶事",
      "message": "开盒之后，慢下来。",
      "concept_path": "concepts/S01.png",
      "copy": [
        {
          "id": "title",
          "role": "title",
          "text": "山间茶事",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "headline",
          "role": "key-takeaway",
          "text": "开盒之后，慢下来。",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "sleeve",
          "role": "caption",
          "text": "抽象山形纸套",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "sachet",
          "role": "caption",
          "text": "棉纸茶样袋",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "card",
          "role": "caption",
          "text": "冲泡提示卡",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "disclosure",
          "role": "source",
          "text": "虚构品牌 · 包装概念",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        }
      ],
      "speaker_notes": "导入此前已经生成的单页概念，保持其原始图像与历史提示词不变。该页展示虚构品牌包装故事，不表示真实商品、产地或已售产品。",
      "reference_ids": [
        "R362"
      ]
    },
    {
      "id": "S02",
      "title": "把一盒茶，放进三种生活时刻",
      "message": "这是一份从具体使用情境展开的品牌提案。",
      "concept_path": "concepts/S02.png",
      "copy": [
        {
          "id": "title",
          "role": "title",
          "text": "把一盒茶，放进三种生活时刻",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "message",
          "role": "key-takeaway",
          "text": "这是一份从具体使用情境展开的品牌提案。",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "moment-1",
          "role": "body",
          "text": "独处时刻：一袋茶样，一杯慢饮",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "moment-2",
          "role": "body",
          "text": "午后短歇：开盒、取样、停一停",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "moment-3",
          "role": "body",
          "text": "朋友相聚：把一份小心意带去见面",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "disclosure",
          "role": "source",
          "text": "情境提案 · 非用户调研",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        }
      ],
      "speaker_notes": "三个生活片刻均为品牌提案中的假想情境，不来自用户研究或市场调查。可以用生活物件与场景动作讲述，不呈现虚构用户画像数据。",
      "reference_ids": [
        "R362",
        "BRAND-S01"
      ]
    },
    {
      "id": "S03",
      "title": "拆开一盒，读懂包装层次",
      "message": "从纸套到提示卡，逐层讲清设计意图。",
      "concept_path": "concepts/S03.png",
      "copy": [
        {
          "id": "title",
          "role": "title",
          "text": "拆开一盒，读懂包装层次",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "message",
          "role": "key-takeaway",
          "text": "从纸套到提示卡，逐层讲清设计意图。",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "sleeve",
          "role": "body",
          "text": "纸套：抽象山形纹",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "box",
          "role": "body",
          "text": "内盒：收纳茶样",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "sachet",
          "role": "body",
          "text": "棉纸袋：独立茶样袋",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "card",
          "role": "body",
          "text": "提示卡：冲泡步骤",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "disclosure",
          "role": "source",
          "text": "包装结构示意 · 虚构概念",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        }
      ],
      "speaker_notes": "用拆解视图说明一套假想包装的层次与用途。材质和结构是提案设计方向，不是已生产包装规格。",
      "reference_ids": [
        "R362",
        "BRAND-S01"
      ]
    },
    {
      "id": "S04",
      "title": "让品牌触点，连上日常动作",
      "message": "从看见包装，到亲手冲泡，再到把茶样递给朋友。",
      "concept_path": "concepts/S04.png",
      "copy": [
        {
          "id": "title",
          "role": "title",
          "text": "让品牌触点，连上日常动作",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "message",
          "role": "key-takeaway",
          "text": "从看见包装，到亲手冲泡，再到把茶样递给朋友。",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "touchpoint-1",
          "role": "body",
          "text": "开盒：认出山形纹与品牌名",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "touchpoint-2",
          "role": "body",
          "text": "冲泡：跟随一张简单提示卡",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "touchpoint-3",
          "role": "body",
          "text": "分享：递出一份茶样",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "disclosure",
          "role": "source",
          "text": "触点概念 · 虚构品牌",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        }
      ],
      "speaker_notes": "将包装识别、冲泡提示与分享动作作为提案中的触点，不表示已经投放、售卖或获得顾客反馈。",
      "reference_ids": [
        "R362",
        "BRAND-S01"
      ]
    },
    {
      "id": "S05",
      "title": "下一步：把包装体验试清楚",
      "message": "先检查开盒、冲泡与携带这三段。",
      "concept_path": "concepts/S05.png",
      "copy": [
        {
          "id": "title",
          "role": "title",
          "text": "下一步：把包装体验试清楚",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "message",
          "role": "key-takeaway",
          "text": "先检查开盒、冲泡与携带这三段。",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "test-open",
          "role": "body",
          "text": "开盒：茶样是否容易找到？",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "test-brew",
          "role": "body",
          "text": "冲泡：提示卡是否容易读懂？",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "test-carry",
          "role": "body",
          "text": "携带：茶样袋是否方便带出？",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        },
        {
          "id": "disclosure",
          "role": "source",
          "text": "示例试验计划 · 尚未执行",
          "truth_status": "illustrative",
          "source_ids": [
            "EXAMPLE"
          ]
        }
      ],
      "speaker_notes": "这一页提出上市前的示例检查问题，不报告任何试用结果、样本数量、销售表现或市场结论。",
      "reference_ids": [
        "R362",
        "BRAND-S01"
      ]
    }
  ]
}